We help students, professionals, and leaders move from overwhelm to intentional action.
About The Habit Lab
We equip people with a system that replaces hustle and protects performance - without the wellbeing trade-off.
meet Claire
Claire Jackson | Founder + Chief Habits Officer
Claire (she/her) created The Habit Lab to help people stop relying on willpower and start designing smarter habits that stick. After using behavioural science to rebuild her own life, Claire developed The Habit Lab Framework™ – a practical, science-backed system that helps clients turn intentions into real progress without burnout.
With 20+ years in education, an MBA, and national recognition including the 2025 AusMumpreneur One to Watch Award and being a 2026 Women Changing the World Emerging Leader finalist, Claire blends credibility with hands-on tools for real-world change.
She’s a Certified Tiny Habits® Coach, a systems-thinker with a big vision, and a proud mum to one snack-loving ‘tiny’ human who keeps her grounded and laughing daily.
“Claire teaches practical actions backed up with science, with examples to bring things to life and simplify it.”
CEO | SKILLFLUENCE PROGRAM | SCOTLAND
why The Habit Lab?
Change doesn’t come from asking capable people to push harder; it comes from changing the way their days are structured.
Most professional development gives people insight and good intentions, yet very little shifts what actually happens when workload spikes and pressure returns.
Busy periods determine whether strategy moves or stalls. We work at that level – reshaping the daily habits that drive focus, follow-through, and how work gets done when it matters.
Here’s how we do it:
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No ‘perfect time’ needed. Our habit-based methodology is designed to work when schedules are full, messy, and demanding.
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We celebrate busy brains and complex lives. Our programs are intentionally designed to support different ways of thinking, working, and showing up. We design for real people, not unrealistic routines.
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Grounded in behavioural design and powered by the globally proven Tiny Habits® method, everything we teach is practical, evidence-based, and built to last.
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We measure success by real, visible change. New behaviours. New confidence. Real progress towards the life and success you’re building, and the culture shifts made.
We don’t just deliver programs. We help people rewrite what they believe is possible for themselves.
our vision
We envision a world where burnout is no longer the cost of ambition, and people have the tools and routines to succeed without sacrificing their wellbeing.
By 2030, The Habit Lab will have helped 500,000 people across Australia replace hustle with habit-led systems that make sustainable success the standard in how we work, study and lead.
our mission
At The Habit Lab, we help people rethink how work and study happen day to day.
Through practical, evidence-based habit training, speaking and digital tools, we partner with organisations and communities to build systems that protect focus, energy and performance the cost to wellbeing.
We believe hustle is not a strategy.
Exhaustion is not a badge of honour.
Wellbeing is not a side project.
our values
ready to design success differently?
