the grassroots

Our Story

Like any good coffee, our story is still brewing. And since we’re in the business of building what sticks, we’re taking the time to write this one with care.

Stay tuned though, this part will be worth the wait.

Explore our Services

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Meet Claire

FOUNDER & CHIEF HABITS OFFICER™

Claire Jackson (she/her) helps schools, universities, and public sector teams cut through the chaos and build prevention-first habits that actually stick.

Claire is a living case study of the power of habits. After using behavioural science to rebuild her own life, she developed her signature framework to help others do the same - one Tiny Habit® at a time.

Founder of The Habit Lab and a Certified Tiny Habits® Coach, she’s known for translating behavioural science into practical, human-first tools that drive positive change. With 20+ years in education, an MBA, and award-winning credentials in skills development, Claire doesn’t just deliver programs - she helps shift culture.

Book a call

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🌍 OUR VISION

We’re cultivating a future where education doesn’t just inform through knowledge - it transforms through daily action.

A future where thriving cultures aren’t sustained by wellness posters or productivity hacks, but by the daily habits that make real change possible.

By 2035, The Habit Lab will partner with 100 institutions and reach 1 million learners and leaders, embedding behaviour-first systems that drive measurable gains in wellbeing, engagement, and retention across the global education sector.

Transformation doesn’t live in policy. It lives in action.

🚀 OUR MISSION

What we can do for you. And how.

We partner with education institutions to turn intention into action, embedding habit-based systems that align personal wellbeing with professional performance.

Grounded in Stanford University’s Tiny Habits® method, our science-backed programs and practical tools help students, staff, and leaders build habits that make lifelong success inevitable - across study, work, and life.

GET IN TOUCH

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Our Values

What we stand for

How we show up

Actionable wellbeing
Thriving isn’t a nice-to-have, it’s the foundation of performance. We design practical, evidence-based programs that turn insight into habit, and good intentions into lasting follow-through. No fluff. Just traction.

Authentic vulnerability
Real growth begins when the masks come off.
We create space for honest reflection, messy truths, and meaningful change - helping people not just learn, but lead differently.

Change is relational
People don’t change in isolation, and neither do cultures. Our programs build shared language, deeper connection, and collective momentum. When people shift together, systems evolve.

Progress through partnership
We don’t consult from the sidelines. We co-create from the inside. Every solution is tailored to your context, aligned with your values, and designed to stick.

We live what we teach
This isn’t theory. It’s transformation, lived.
We’ve been through burnout. We’ve rebuilt with habits.
We teach what we practise, because when you’ve made the shift yourself, you know how to spark it in others.

The Habit Lab was created on Kaurna Land. We pay our respects to Kaurna Elders past and present, and acknowledge their ongoing connection to Country and community as a daily tiny habit. We honour the wisdom, culture and stories of all First Nations peoples across Australia, and their deep understanding of rhythm, habit, and learning through lived experience.